GO MOBILE. IT'S THE LIFEBLOOD OF YOUR BUSINESS.
We Build Custom Mobile Apps For Your Business
In 1999 it was predicted that for offline businesses to continue to be successful they would need an online presence. Seventeen years later and that statement proved to be correct. The online environment is changing, with more and more people using their smartphones and “apps” to get what they need.
That’s why at GoMobileAppzDesign we are dedicated to creating mobile apps that cater to SMBs.
7 Reasons Why A Mobile App Can Improve Your Business
Reason One - Customer Visibility
When someone installs a mobile app on their phone, it is visible and that customer is always within reach. The stats show that, on average, people spend more than two hours a day on their mobile devices. Now, granted there are probably only a few applications that make up the bulk of that total usage.
However, it doesn’t change the fact that a user has to scroll through their phone to find apps that they want to use. That being said, he or she will be scrolling past your company’s app icon. Now, whether they open your app or not is irrelevant. Subconsciously, the fact that your logo and your branding are always within their eye shot means that they’re aware of it and that helps to reinforce your brand. More importantly, your business is able to engage with customers through Push Notifications, which are delivered instantly to their mobile devices.
Reason Two - Direct Contact With Your Customer
Mobile apps create a direct form of marketing with so many different options, from general info about your business to prices and booking forms. If you also have a blog, you can publish your latest blog feeds onto an app.
But one of the biggest benefits of all is that you can contact your customers directly on their mobile phones, instantly, with special promotions that you’re running, coupons that you’ve created or a new loyalty card.
So with Push Notifications, it actually just gives you an instant direct form of contact that can always be used as a little reminder to plant seeds in your customers’ minds about the products and services your business offers. And the bottom line is that leads to more sales.
Reason Three - Coupons & Loyalty Cards
There are countless businesses these days that run loyalty card programs that use snail mail coupon offers. And granted, it’s still effective, but I’ve lost count of how many of the cardboard loyalty cards I’ve lost. I’ve also lost count of coupons that have come to my mailbox that I wanted to use but I just forgot about.
But I never forget to bring my phone wherever I go. Now, with an app, you can digitize all of this by having the loyalty card and/or the coupons within the app. And not only that, by harnessing the power of Push Notifications, you can send a message making people aware of this.
A Push Notification message can be sent to users of your app when they come within a certain radius of your business. It can send them out a coupon to come into your business and they’ll get 10% off, which is immensely powerful because you are marketing to people based on their location.
If they’re near your store, but they’re thinking about going to another store to buy a similar product, or service, when they receive your digital coupon on their phones, it makes it a very easy decision where they want to go.
Reason Four - Branding & Recognition
The next major point is point four, which is to help you build brand recognition with your customers. You can use your company’s logo and colors to create a customized app and add value by having customers install it on their phones.
That said, there are so many different types of businesses that a mobile app can be built for. For example, a hair salon can take photos of some of their clients’ haircuts and post them onto the salon’s mobile app. That becomes valuable because users can use the app to see ideas for the next haircut they may want. And that just validates that your hair salon is able to do the job that the customer wants you to do.
You also can build recognition with your customers, because the more they see and use your app, the more they are going to be open to coming back to you for return business because you’ve built up a level of trust with them.
Reason Five - Customer Engagement
It does not matter what product or service you’re selling, coffee, lunch and dinner at a restaurant, dental treatment or chiropractic care, if your users have a way to get the same end result without having to pick up the phone and call you, then it’s going to improve your business.
Let’s say, for example, a customer wants to make a booking for a restaurant or they want to make a booking for a massage. Well, then, they can just open up the app on their phone, enter in their booking, select the date, select the time and then make that appointment, all without having to pick up the phone. And that’s the level of customer engagement that you want.
Maybe you’ve got some new product lines in that you want to add to your catalog. Your existing customers can open up your app and look at the new items in your catalog. This increases the likelihood that your business will make more sales. Mobile apps can be built for a host of businesses, like mountain biking, golfing, real estate, auto sales, and much more. And the bottom line is that apps create a better level of engagement with your customers.
Reason Six - Staying Ahead Of The Competition
History shows that offline businesses took a lot longer to get online than they should have. And the ones that got online first actually got a big jump ahead of their competitors. Anyone who runs an offline business and has done so for a long time, or are aware of other businesses in that particular space, needs a website that is responsive, which means that your content displays properly on a mobile device, such as a smartphone or tablet. The mobile apps base is exactly the same.
The fact is that the MAJORITY of your customers read and research a lot of their information online, and statistics show that the majority of people are using their smartphones and tablets to browse the Internet It just gives your business multiple channels to be able to communicate with your customers. Therefore, the MAJOR benefit of a mobile app is that you have the ability to contact your customers at any time.
Reason Seven - Creating Loyalty With Your Customer
When you think about how much advertising the average person sees, whether it be TV advertising, billboard displays, or ads in their Facebook news feeds, it’s a lot of space to compete with. As a result, when you advertise, you’re going to slowly–unless you’re right on the ball–lose your impact with your customers.
Now, if they have your app on their phones, you don’t need to compete with everyone else. You don’t need to compete with Facebook ads or Google Ads, or email marketing because you have your own little space on their phones, which is your app.
And when you’re running an offer, rather than relying on them to look at your Fan Page or visit your website to see what the offer is, you can just send your Push Notification which will alert them to your offer. It eliminates competition and will help you build repeat business.
Powerful Mobile App Features
Some of the Features You Can Have Within Your App
Perfect to get feedback and reviews from your customers. A great way to improve your service and build a relationship with your customers.
Publish coupons direct to your app and let your customers know about special offers you are running. Great way to ensure you keep getting returning customers.
YES! You can have loyalty cards for YOUR business in your mobile app. Loyalty cards are a proven marketing strategy to increase return business.
Showcase your branding & logo directly onto your customers smartphone. Your apps will look super professional and impress all your new and old customers.
INSTANTLY contact all customers who have installed your app by sending out a push notification. Great for special offers, events and everything else to drive customers back to your business.
You can send out a push notification based on the their current location… for example.. contact people who are within 3 miles of your store.
You can showcase your business via video galleries or image galleries from within your own mobile app.
Click To Call
Users can call your company with the click of a button on their phone.
Integrate all your social media profiles directly into your app. A great way to keep your business where it matters most… in front of your customers.
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